Collaborations

Behind the Scenes - The Prop Pie for our shoot featuring ModCloth & Idée Geniale

ModCloth + Market Publique Collaboration

An photo from our collaboration with ModCloth & Idée Geniale. Photography by Kate Sims.

One of my favorite things about fashion editorials is imagining what happened behind the scenes, and getting to see how it all came together. Oftentimes, the process is just as interesting, if not more, than the results. So let me show you a tiny piece of the behind the scenes from our Beach Betty Lookbook: The prop pie! Scroll down to get the recipe too.

Baking a Strawberry Rhubarb Pie

I went to the store to get groceries for dinner and saw rhubarb, which is in season, and thought - I should make a pie! So I bought some and got to work.

Baking a Strawberry Rhubarb Pie

I decided to make strawberry rhubarb pie (my favorite!), and took out my vintage pie dish, appropriately decorated with painted strawberries and a recipe.

Baking a Strawberry Rhubarb Pie

I used organic flour and cultured butter for a yummy crust - no Crisco for me!

Baking a Strawberry Rhubarb Pie

The fruit wasn't cooked beforehand, making it an easy recipe.

Baking a Strawberry Rhubarb Pie

The hard part is making the lattice top... I haven't quite mastered the task, so if you look quite closely, it's not really over-under-over-under... but I think that's makes it look homemade, all the little imperfections.

Baking a Strawberry Rhubarb Pie

And here's Mel, adorably dressed in the Beauty on a Bicycle Dress which we accessorized with my vintage tricycle and, of course, pie! The pie was consumed by all non-vegans around us after the shoot. Yum!

STRAWBERRY RHUBARB PIE

For Crust (adapted from Williams-Sonoma)

2 1/2 cups organic all-purpose flour

1/2 teaspoon salt

1/2 lbs. (2 sticks) cold unsalted butter, cut into 1/4-inch cubes

6 tablespoons very cold water

For Filling (adapted from Epicurious)

3 1/2 cups 1/2-inch-thick slices trimmed rhubarb (1 1/2 pounds untrimmed)

1 16-ounce container strawberries, hulled, halved (about 3 1/2 cups)

1/2 cup golden brown sugar

1/2 cup sugar

1/4 cup cornstarch

1 teaspoon vanilla extract

1/4 teaspoon salt

Preheat oven to 400°F.

In a large bowl, stir together the flour, and salt. Use your fingers to pinch the butter into the flour until all the butter has been incorporated and the mix looks like coarse sand.  Add the water and mix with a spoon just until the dough pulls together.

Combine first 7 ingredients in large bowl. Toss gently to blend.

Roll out 1 dough disk on floured work surface to 13-inch round. Transfer to 9-inch-diameter flass pie dish. Trim excess dough, leaving 3/4-inch overhang.

Roll out second dough disk on lightly floured surface to 13-inch round. Cut into fourteen 1/2-inch-wide strips. Spoon filling into crust. Arrange 7 dough strips atop filling, spacing evenly. Form lattice by placing remaining dough strips in opposite direction atop filling. Trim ends of dough strips even with overhang of bottom crust. Fold strip ends and overhang under, pressing to seal. Crimp edges decoratively.

Brush glaze over crust. transfer pie to baking sheet. Bake 20 minutes. Reduce oven temperature to 350°F. Bake pie until golden and filling thickens, about 1 hour 25 minutes. Transfer pie to rack and cool completely. Eat!

 

GET READY - Bid on ModCloth's Vintage Beachwear Collection!

ModCloth & Market Publique

Vintage swimsuit from ModcCloth, available Monday on Market Publique. Modeled by Idée Geniale. Photography by Kate Sims.

As you may know, ModCloth started selling vintage before they transitioned into vintage-inspired indie clothing. They still feature one vintage item a day on their site, but to the dismay of most, it's usually sold out by the time you see what they posted!

We decided to team up to give the people what they want: a chance to buy specially-selected ModCloth vintage pieces and to do good while at it, because proceeds will benefit Fashion Delivers. The collaboration, including a lookbook Market Publique styled and shot featuring fashion blogger Mel of Idée Geniale. Cool right?

We are auctioning off not one, but twenty-two one of a kind items, each of which will remain up for auction over the course of ten days. Get inspired by our special Market Publique beach-themed lookbook, as modeled by the vintage-loving Brooklyn-based Mel from Idée Geniale, and bid on the one-of-a-kind pieces that catch your eye starting Monday, June 14th at 7am.

To make this momentous occasion even more meaningful, the proceeds over each minimum bid go to Fashion Delivers, a nonprofit that donates clothing to victims of natural disasters. Fashion Delivers will also be hosting, with Mel as a blogger panelist, the event “Pay it Fashion Forward” on June 15th in which five industry leaders will be honored for their positive influence on their communities and the environment. To support the green goals of Fashion Delivers, and a more stylish summer, join in on this one of a kind auction, whose items will go to the chicest, most charitable bidder!

Syndicate content