Seller Resources

Getting Started: Tips for Selling Success

Empty Vintage Store
 
1. Make sure your online shop is fully stocked. 
 
Stores that have more inventory do better, about 24+ items.
 
Fully-stocked stores appeal to more customers and let the customer know that you are a serious, trustworthy seller and that your shop is a business.
 
Think of it as the equivalent of going into a store with more racks, rather than one store with just one rack. Which would you rather shop at?
 

Want to list even faster? Create a listing template.

Consistent Listings

2. Be consistent.
 
List new items at the same time / day every week, and promote that's when the new inventory will hit the shop. Vintage buyers always love having first dibs!
 
To make the process of listing consistently easier, we have scheduling capabilities: http://blog.marketpublique.com/content/scheduling-listings-and-auto-relisting
 
So you can list a big batch of listings one day if that's what you like to do, but have them start in spurts by scheduling them to go live on different days.
 
Also - make sure your styling, photography and items is consistent as well so your shop looks cohesive.
 
Affordable Vintage Clothing
 
3. Variety is the spice of life!
 
Have a variety of items, price ranges & styles available in your shop.
 
This will enable buyers who love your style may not be able to afford the designer or collectible items to purchase a more affordable accessory or item in order to get to know your shop and add something from your collection into their wardrobe.
 
Plus it will help you find which items from your inventory sell the best on Market Publique!
 
Promote your vintage clothing
 
4. Promote. 
 
Of course, we promote our sellers and our favorite items in every way possible - FacebookTwitterPinterest, our Blog and more. 
 
But more eyeballs mean more sales.
 
So add your new shop's url to your social network profiles, your blog and your email signature, plus regularly tweet, post to facebook and pin the newest arrivals to your Market Publique shop.
 
Want to know what your direct url is? Check here: http://blog.marketpublique.com/content/new-feature-seller-urls
 
Vintage Clothing Auctions
 
5. Try out the benefits of auctions.
 
Did you know that auctions sell twice as fast as fixed price items on Market Publique?
 
Consider listing a portion of your inventory regularly as auctions.
 
Buyers love getting a good deal, and they will often get excited about an item that's getting a lot of attention. 
 
Our seller shopEBV has increased her sales over 78% by listing her new items as auctions every Monday.
 
She relists any unsold items as Buy Now / Fixed Price for higher amounts the week after, so buyers know to bid and snag them while they can. Thus, her inventory turnover is high, so she can afford to keep things fresh.
 
Our auctions do best when they start their prices at $20 - they go up quick! Check out one of our recent auctions that went up to over $100: https://shop.marketpublique.com/item.php?id=14946
 
BONUS: go to the post office only once, after your auctions end! And consider auctioning off inventory that needs moving.
 
 

Screencast 007: Introducing In-Browser Photo Retouching

 

A new year calls for a new feature!

And we're super excited to introduce our best feature yet - In-browser photo retouching.

We are launch partners with Aviary, implementing newest tool, Feather.

Watch our screencast as Jon shows you how to use the tool to get great-looking photos without the need of expensive software like Photoshop, right in your browser.

To use this new feature:

Market Publique Aviary Feather

- Make sure you are using our Advanced Uploader. More info here.

- As always, you can upload up to 15 photos to your listing, for the same insanely low listing fee of $0.25

Market Publique Aviary Feather

- Once your photos are uploaded, click on our blue pencil icon. This will launch the tool.

Market Publique Aviary Feather

Market Publique Aviary Feather

- Use Aviary's easy sliding interfaces, presets, cropping tools and filters to your hearts content and get those photos worthy of Market Publique's curated seller standards.

- Save & close the pop-up.

- Preview and post your listing and rake in your sales with your new retouched photos.

Hey new sellers!

Think you got what it takes to sell on our curated markeplace but have photos that could benefit from this tool?

Apply to be a seller now and we'll coach you through the process. The seller with the best photos in January will be able to sell fee-free in February, plus get 10 items promoted with Homepage Fresh. Find out more and contact us if you have more questions.

Winner will be announced February 1st.

Screencast No. 006: New Sharing Tools!

We've made your favorite vintage finds easier to share!
 
Now, on every listing on Market Publique, we've added a host of sharing tools to help you spread the word about your latest finds. You can easily post on Twitter, Facebook, MySpace, Polyvore and more - and it's as easy as clicking the button!
 
sharing tools on market publique
 
Sellers, you also now have custom RSS feeds that update automatically every time you list and item. To find what your feed URL is, just click on the RSS icon on any of your listings. You can add this feed to your Facebook page, a custom TweetBot and more! Tutorials on how to do this will be posted soon.

 

Screencast No. 005: New Feature - Bulk Photo Upload and Faster Image Load!

 

Our biggest release yet!

Introducing our new photo management system! We've made a lot of improvents on the site, which means faster loading times, easier image grabs for your blog posts, and ta-dah:

BULK Photo Upload

Now you you can upload many images for your listings at once! No more waiting for each picture to load!

You can also reorder, delete and upload more images, so your listings look just like you want.

Review our screencast, where we show you how the new bulk upload works, and just think about what you'll be doing with all time you'll be saving by having Bulk Upload, Selling Defaults, and our exclusive one-page listing process.

SOME POINTERS:

Your main image should still be square, 490 pixels by 490 pixels wide.

Drag and drop your square main image to the #1 spot.

For best results, clear your cache and restart your browser before using or new system.

To clear your cache in Firefox:

Go to Firefox > Preferences.
Click on the Advanced Tab.
Click on the Network tab, then the Clear Now button.
Quit and restart Firefox.

To clear your cache in Safari:

Click on Safari > Empty Cache
Quit and restart Safari.

To clear your cache in Internet Explorer:

Seriously, what are you doing with that thing?

Download Firefox and support world peace.

We'd like to thank Morgan of WebThatMatters.com for his help implementing this new feature.

There's more to this release including our archiving feature... details coming soon!

You can see the video here, or view a bigger version on the new Market Publique iTunes channel.

Let us know what you think!

Hey Sellers! Get a badge to promote your store!

Market Publique Seller Badge

 

Just grab the image and link it directly to your MP Store.

Need different colors or sizes? Leave a comment and we'll make it happen.

Don't know your custom URL? Read here for details or contact us.

And be on the lookout for our widget release, sometime in September, which will diplay your MP listings automatically! Buyers will be able to browse directly where you embed it (your blog? MySpace? Facebook? All of the above?),  and click directly to the product they want. Rock on!

Screencast No. 004: Seller-to-Buyer Communication and Invoicing Update

Anthony walks sellers through our Invoicing update. Learn about all the new and exciting changes that will let you:

- Revise, send and resend invoices

- Include promotional discounts or shipping discounts within the invoice before you send

New Feature - Seller URLs!

Now you can shop directly from your favorite Market Publique stores by just typing in an easy web address!

Just type in:

http://shop.marketpublique.com + /stores + /sellername

for example, for our house store, the url will be

http://shop.marketpublique.com/stores/market_publique , since our seller name is market_publique.

If the store name has spaces or other special characters (not including _ underscores or - dashes), substitute the spaces for plus signs (+). For example, if you want to shop from Whiskey and Lace, you would type:

http://shop.marketpublique.com/stores/whiskey+and+lace  or http://shop.marketpublique.com/stores/Whiskey+and+Lace, since the URLs are not case sensitive:

Whiskey and Lace - https://shop.marketpublique.com/stores/whiskey+and+lace

whiskeylace

Explore some of our favorite stores right now:

ShopEBV - https://shop.marketpublique.com/stores/shopEBV 

shopebv

 

Telltale Hearts - https://shop.marketpublique.com/stores/telltale+hearts

telltale

 

luckyvintage - https://shop.marketpublique.com/stores/luckyvintage

luckyvintage

Screencast No. 003: How to set your User Photo

Jon shows users how to set their User Photo in our third screencast. Lose that default icon and upload something cool!

You can see the video here, or view a bigger version on the new Market Publique iTunes channel.

Let us know what you think!

Screencast No. 002: How to Save Your Template & Set Your Selling Defaults

Pamela shows sellers how to set Selling Defaults in our second screencast.

Seller Defaults are a great way to put a template of useful information such as your store polices, your store logo, and measurement fields for "bust", "waist", "hips", etc. Its also a great place to set up things like "fabric", "marked size", "estimated size", etc. You can add simple custom HTML as well!

You can see the video here, or view a bigger version on the new Market Publique iTunes channel.

Let us know what you think!

Screencast No. 001: Post a Listing

Pamela shows sellers how to post a listing in our first screencast. You can see it here, or view a bigger version on the new Market Publique iTunes channel.

Let us know what you think!

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